“By the middle of July, every window in that grand, iconic hotel tower that was fixed in a blue color will be rose. “I said, ‘That’s it,” recalled Juliano, an executive with the casino's new owners, a Rhode Island based company that used to be called Twin River but has since adopted the Bally's name for the entire company. What he saw annoyed him greatly, everywhere a broken window had once been.
Walking along the Boardwalk in Atlantic City, he looked up at the glass-encased tower of what once was the hottest and most successful casino in the seaside gambling resort. Or more accurately, rose-colored glass flecked with jarringly out-of-place blue squares. Phil Juliano was looking at Bally's casino through rose-colored glass.